Honest photography for brands with something genuine to say.
Still life, product, and jewellery photography for those who make things with intention.
I’m Franco Guidi, a London-based photographer with six years at Liberty London and a background in long-form documentary work across Asia. I believe the most powerful images are honest ones, the real craft behind a designer’s work, the real material in a product, the real story that makes a brand worth caring about.
Jewellery Photography
Fine and luxury jewellery demands a photographer who understands the relationship between light, metal, and stone. I work with independent designers and established names to create still life and on-model imagery that reflects the precision and craft behind every piece — from e-commerce and lookbooks to editorial campaigns.
Beauty & Still Life Photography
Luxury skincare, fragrance, and beauty products carry a story in every detail — the weight of the bottle, the texture of the formula, the intention behind the design. I photograph products the way a documentary photographer reads a subject — looking for what is genuinely worth showing, and letting precision lighting reveal it. From pack shots to high-concept campaign imagery, every image is built around your brand’s visual identity.
The Work
