Honest photography for brands with something genuine to say.
Still life and jewellery photography for those who make things with intention.
Why the work looks the way it does
I’m Franco Guidi, a London-based photographer with six years at Liberty London and a background in long-form documentary work across Asia. I believe the most powerful images are honest ones, the real craft behind a designer’s work, the real material in a product, the real story that makes a brand worth caring about.
Jewellery Photography
Fine and luxury jewellery demands a photographer who understands the relationship between light, metal, and stone. I work with independent designers and established names to create still life and on-model imagery that reflects the precision and craft behind every piece — from e-commerce and lookbooks to editorial campaigns.
Clients include Lily Gabriella and SkyDiamond, alongside jewellery photography for Annoushka, Alighieri, Mizuki, Hirotaka, Alice Cicolini, Roxanne First and more during six years at Liberty London.
Beauty & Still Life Photography
Luxury skincare, fragrance, and beauty products carry a story in every detail: the weight of the bottle, the texture of the formula, the intention behind the design. I photograph products the way a documentary photographer reads a subject, looking for what is genuinely worth showing, and letting precision lighting reveal it. From pack shots to high-concept campaign imagery, every image is built around your brand’s visual identity.
My beauty photography includes work for Byredo, La Mer, Augustinus Bader, Diptyque, Kiehl’s and more, developed through six years at Liberty London.
The Work
